These White Walls was approached by Hedonism Wines to create a new concept and interior design for their flagship restaurant, HIDE in Mayfair - a joint venture with acclaimed chef, Ollie Dabbous.
Hide—where the uncanny of the everyday is continually revealed.
Our studio created an interior scheme based on the theme of ‘Dwelling’. The design concept takes traditional emblems of domesticity, and playfully reimagines them. The three floors—Above, Ground and Below—were each given their own distinct narrative.
Taking ‘HIDE-as-Hidden’ as a curatorial cue, we commissioned three female artists to create site specific installations, each designed to challenge our perceptions of the ordinary.
A HIDE WITHOUT WALLS
The restaurant Above, with its expansive glassiness, is a Hide without walls. A frosty glazing unwinds from the fairytale stair, enshrouding Ollie’s feature kitchen, where guests can catch a glimpse of the chefs at work. Light finishes and fine detailing give Above an air of delicacy and elegance.
Bespoke tables and chairs, finished with tactile brass detailing, are set beside full height glazing. Here guests dine under the golden glow of eggshell pendants, amidst expansive views reaching across Green Park.
THE HIDE, THE HEARTH, THE HOME
Ground is a handsome yet homely space. It represents the familial warmth & wonderment of a fanciful hidden haven, where guests can escape the bustling streets of Piccadilly.
Guests are welcomed at reception amid a warm patina of antique oak, bronze mirrors and aged brass.
Beside a deconstructed 'Hearth'—the Bakery with wood-fired stove—our diners will find fine dining rocking chairs swaying at their tables.
Nestled at the core of the spiral staircase, our rotating 'Rummager' cabinet quietly turns—its movement a manifestation of the wild spiralling momentum of the stair.
We boldly stained the staircase's treads in gradient shades—each tread transforming from dark fumed oak Below, to the pale oiled oak of Above. This transition refers to the distillation process below, where activated oak slowly darkens clear liquor into amber fluid. In the same manner, the guest's experience is imbued with HIDE's heady alchemy whilst they dwell within its interior.